Read About Email Marketing Tools

Effective e-mail marketing is essential for any successful online program. There are several different ways affiliates can utilize e-mail to build traffic to both sites. Cheap Pet Store’s free affiliate program provides you with the following tips to help maximize your effectiveness. One great way is to use a targeted newsletter to promote the content of your website and the valuable links to Cheap Pet Store. A more specific tool is to use an opt-in mailing list to target a designated niche audience to send a specially tailored newsletter about what Cheap Pet Store has to offer to this specific group. One of the most important considerations when mounting an e-mail marketing campaign is being aware of the requirements of current legislation with regard to e-mail. Be sure to familiarize yourself with the requirements of the CAN-SPAM law before sending out email; failure to do so can be embarrassing and expensive. Some good sources for gathering opt-in email addresses and sending email are AWeber and Vertical Response.