As an affiliate, you need to truly differentiate your community from others by offering something few others do. A great suggestion from Cheap Pet Store’s affiliate marketing program is to offer free conference calls. While message boards and forums can be very effective at building community, a key component of any successful subscriber site, they are very commonplace. Conference calls promote live interaction that can add vitality to any community. These calls can also be structured so that they are recorded and made available to those who cannot participate live. Although hosting conference calls can be an expensive proposition, there are companies who provide hosting (usually for a specific number of participants) for free or very low fees. One such company is Free Conference Call. This company also allows recorded calls to be made available via podcast, allowing you to send the recorded calls to your e-zine subscribers. As well as providing relevant and meaningful content to your subscribers, these calls create the perfect opportunity for an affiliate to promote the products and services offered by Cheap Pet Store.
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