As an affiliate, marketing for the upcoming holiday season is important. With the holiday shopping season starting earlier every year, it’s never too soon to turn your attention to seasonal marketing. And, with so many last-minute Internet shoppers, you’re sure to get some return on your efforts right up until the holidays themselves. Cheap Pet Store’s affiliate marketing pros have some advice to help increase your affiliate commissions.
To maximize the impact of your holiday marketing, be sure the information shoppers need is in the first fold of your website (that portion of your site that visitors see before scrolling down or clicking links – think of it the same as you would a printed piece of marketing material: you want to “good stuff” above the fold).
Utilize “holiday ready” copy, selling website visitors on choosing Cheap Pet Store’s products and services as gifts. A great tip for an affiliate is to consider adding a Holiday Buying Guide that will steer traffic to bundled products or gift sets.
Create a sense of urgency in your holiday marketing by including a “countdown box” showing the number of days to the ordering deadline for gifts to ship in time for the holidays.
